TABLE OF CONTENTS

Explanation of terms

When creating a job advertisement template , you have the option of defining the type . The Liquid Design standardizes the display of job advertisements. Only certain HTML tags and contents of a job advertisement are taken over and always put in the same order.
You can also find an article that sheds more light on this in our blog.


Service        

Would you like advice on the content or design of your job advertisements? Our Personnel Marketing will be happy to help!

 

Configuration

See Create job advertisement template in Liquid Design.

 

Behavior in the system

  • Benefit
    When posting job openings on job boards, it is recommended to use the job advertisement template in Liquid Design, as the configuration of this template corresponds to what the job boards can publish well.
    So you don't need to worry about whether the content will be transferred.

  • Compatibility/usability
    The fields of our Liquid Design are created in such a way that you follow the recommendations of common job portals in order to obtain the best possible display on job portals (e.g. Google for Jobs and StepStone).

  • Presentation

    • When filling in additional information
      If the Additional information  tile is filled, the ratio of the contents to each other is 2/3 to 1/3.
      2/3 of the job advertisement is therefore filled by the introduction, tasks etc. and 1/3 by the additional information.

    • Icons in the job advertisement
      In a Liquid Design job advertisement, three icons with three placeholders are displayed as standard.
      These can be hidden when displayed on other application portals , but are shown again on StepStone, for example.

      •   {JOB_OPENING:LOCATION} = Job location
      •   {JOB_OPENING:CONTRACT_PERIOD} = Contract duration (fixed-term, indefinite)
      •   {JOB_OPENING:WORKING_TIME} = Working hours (full-time, part-time)
  • Additional content
    • Media
      Additional images, videos etc. that you have added may not be read by other job portals. Therefore, please only work with the placeholders and use them in the areas in which they are intended.
    • Second apply button
      If a second Apply button is required, please insert the Placeholder Publication - Additional Apply button exclusively in the Position/Details (Liquid Design) area. This is the only way to prevent the button text from being read and published by job boards (e.g. StepStone).

  • Standard placeholders of the respective areas

    • Introduction (Liquid Design)
      Introduction
      {JOB_PUBLICATION:INTRODUCTION}
    • Tasks (Liquid Design)
      Your tasks
      {JOB_PUBLICATION:TASKS}
    • Profile (Liquid Design)
      Your profile
      {JOB_PUBLICATION:PROFILE}
    • We offer (Liquid Design)
      We offer
      {JOB_PUBLICATION:WE_OFFER}
      {JOB_PUBLICATION:BENEFITS}
    • Contact (Liquid Design)
      Contact
      {RESPONSIBLE_USER:LAST_NAME}, {RESPONSIBLE_USER:FIRST_NAME}
      {RESPONSIBLE_USER:POSITION_AUTHORITY}
      Tel: {RESPONSIBLE_USER:TELEPHONE}

  • Help for configuration

    • Introduction (Liquid Design)
      You can enter your company text in the introduction.
      In addition, the section is often supplemented with a search sentence.
      Attention, please do not write out the position. A placeholder after the text will drag the position and, if desired, the subtitle to this position.
      Example
      Example GmbH is one of the market leaders in the example area....
      We are looking for you as
    • Tasks (Liquid Design)
      The tasks of the position should be described in this section, as this helps to ensure the right fit between applicant and position.
      Inumerations are often used here, as many job boards provide a corresponding layout.
      Other functions of the section:
      • Set clear expectations
        The points listed help potential applicants to understand what tasks and responsibilities are associated with the position.
      • Match requirements
        Applicants can compare their own skills and experience with the required tasks and assess whether they are suitable for the position.
      • Create transparency
        A detailed list of tasks creates transparency regarding your requirements and expectations.
      • Arouse motivation
        Interesting and challenging tasks can motivate potential applicants to apply.
      • Convey culture and way of working
        The nature of the tasks can provide insights into your corporate culture and the way the company works.
    • Profile (Liquid Design)
      The profile of suitable applicants should be described here, as this allows them to find out what is expected of them and whether they fit the position and the company.
      Inumerators are often used here, as many job boards provide a corresponding layout.
      Further functions of the area: 
      • Set requirements profile
        Describes the desired qualifications, skills and experience that applicants should have. This helps to clearly communicate expectations and ensure that applicants meet the necessary requirements.
      • Enable self-assessment
        Potential applicants can use the profile to assess whether their own skills and experience meet the requirements and whether they feel suitable for the position.
      • Addressing the target group
        A well-written profile can target the right candidates by highlighting specific qualifications and experience that are particularly relevant to the role.
      • Increase accuracy of fit
        By describing the desired profile in detail, you can ensure that the applicants who apply are a better fit for the position. This reduces the effort required for pre-selection and increases the likelihood of finding the right person for the position.
      • Convey corporate culture and values
        The profile can also give an indication of your corporate culture and the company's values by emphasizing certain soft skills and personal characteristics that are valued in the company.
    • We offer (Liquid Design)
      In this section, you should describe what your company has to offer, as you can also convince applicants of the benefits of working for you.
      Inumerators are also often used here. However, you can also use two placeholders to display the benefits from the publication. (Publication - Benefits and Publication - Benefits (list))
      Other functions of the area:
      • Increase the attractiveness of the job
        This section highlights the benefits and incentives that your company offers to potential employees, which increases the attractiveness of the position.
      • Show competitiveness
        By listing benefits such as salary, bonuses, training opportunities, flexible working hours, home office options, company pension scheme and other additional benefits, you show that you offer competitive and attractive working conditions.
      • Insight into the corporate culture
        This section can provide information about the corporate culture and values of the company. For example, benefits such as team events, a pleasant working environment or support with work-life balance can indicate that your company attaches great importance to the well-being and satisfaction of its employees.
      • Promote motivation and commitment
        Highlighting development and career opportunities shows that you are interested in the long-term development and commitment of your employees..
      • Create transparency
        A clear presentation of the benefits offered creates transparency and helps applicants to make an informed decision. They can better assess what to expect in the new position and what benefits they will enjoy.
    • Contact (Liquid Design)
      This section allows you to offer further contact options so that applicants can ask questions. We advise against providing an email address here, as you may otherwise receive applications outside the system. A telephone number is often listed here, which applicants can call if they have any questions.
      Additional requests can also be conveyed, for example:
      "Please apply online, stating your salary expectations and availability.
      It is also possible to add a farewell formula such as:
      We look forward to seeing you!
    • Additional information
      If you fill in this area, an extra block will appear to the right of the job advertisement in which this information is displayed. Sometimes contact persons or additional texts that are important to our customers are stored here.
    • Button Labels
      Here you can see what is written under the job advertisement on the button that takes applicants to the application form. By default it says "Apply". However, you can also change the labeling of the button.


How our customers use this

The job advertisement template in Liquid Design is the most frequently used job advertisement template, as it is easy to read for StepStone and Co. if it has not been supplemented with additional code.