In the job publication, Page Title and Short Description can be set up for display in search engines, such as Google, Bing, Ecosia etc. If an applicant searches for a job via a search engine, it could be displayed with the content from the page title and short description. This can be designed by search engine optimization.
Attention
Since Google for Jobs has been around, search results for jobs are often no longer displayed with a title and short description, but in an extra section on the search results page. Here, the title, the location, the job portal through which the job advertisement was found and some more is listed. The short description is no longer visible here.
It could still be that the content of the page title and short description is included in the Google ranking.
The short description should not simply repeat a part of the text that was maintained in the job publication or Job Advertisement Template. In the display of search results, unique, non-redundant content (unique content) is usually rewarded by better placement in the search results.
If you don't want to come up with something yourself, there are also generators for the short descriptions. We have linked one of these snippet generators for you.
On these pages you can read how such a description should best be designed:
Please consult your SEO expert on this topic.